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Tag: Press Release

8 Ways a Press Release Build Your Credibility & Authority

8 Ways a Press Release Build Your Credibility & Authority

Content Marketing
These days, content plays a crucial part in a business if you want to be on top of the industry. And content is an effective tool to establish your credibility and authority. Plan your content distribution. If your goal is to establish credibility, think how and what type of releases can help you achieve it. Once you have built your credibility, you become an authorized brand. People trust brands that are credible and trustworthy. They are most likely to buy products from them. In return, these brands get more leads and higher conversions. Check 8 ways how you can build credibility using releases: Use authoritative sources - Support your content with sources that are credible enough to back up your claims. For instance, use books, industry trade associations, university sit...