How to Use Google Trends for SEO & Content Marketing – Complete Guide

Today’s World Google Trends is one of the best tools for SEO research. How better to understand your target audience’s interests and behavior? There is an option and a great tool to guide you, A Google Trends is obtainable. Once you start to use it, you will never stop it. Google trends provide you a brief look into the topics the world is searching for. With these passages, you will be able to extract hidden insights and you will be able to identify the right keyword which helps in optimizing your website. SEO, Search Engine Optimization, is the process of changing your website design and content, which helps to become visible in the search engine. If you have a website, online store or blog, SEO service can help you in business growth and meet the business objectives.

Google Trends & SEO Strategy:

Learnt Amount of Keyword Traffic

Google trends, an official Google tool that provides you a visual comparison traffic level, which it does not show you the exact amount of traffic, but it shows a relative amount of traffic. This is helpful when you start deriving the right strategy to optimize your website. It will also provide deep insights into how to use the keywords in an effective way to drive the traffic to your website.

How to get more accurate traffic data

If you like to unlock the traffic data, you just compare that keyword with the already ranking keyword and are familiar with the traffic levels. Though, Google Trends does not show you the required amount, as long as you know the amounts of traffic obtained by the already ranked keyword. With these comparisons, you can able to figure out the amount of traffic you can able to get from your keyword.


Gain Insights into Content Marketing

If you want to look at the keyword data, there are two options that stretched across over the long time period and short time period.

Long Period Trends

`You can set Google trend, which is used to show you the traffic trends stretching back five years. This is most beneficial for showing you the audience trends. Long period trends allow focussing on the keywords which can able to bring the right amount of traffic to your website.

Upward trending Long range trends

If a trend line is growing, this means to spend energy on creating content for this trend.

Downward Long Range Trends

If a trend is falling down, it may be a signal that there are some changes in the audience content consumption.

Plan future Content

You can make the decisions about future directions with the help of the long view, which also helps you to understand the right keyword that needs to be focused for future perspective. If a product trending is falling downward, then it may be time to shifting content resources to another product or at least changing the content model.

Short View Insights

Viewing the keyword trends in the short view, like 90 days or 30 days’ view can help you in getting valuable insights for maximizing the content marketing.  This will help you in figure out the trending keywords and by using them effectively in your content marketing strategy you can reach your desired SEO goals. You need to ensure that your SEO company is having a look at it.

Plan Publishing Schedule:

With the Plan publishing schedule, you can able to determine the right time to publish your content depends on the trends. If you have a site which focuses on how to do things or hoppy related things, then they publishing the contents on Sunday, Monday, or Wednesday and sending an email to the subscribers, are regarded as the best practices related to customer engagement activity. In case you have own restaurant, you know that it is important to give varieties at special prices, which is published on Thursday So that it is ready for traffic on Friday and Saturday.

Keywords by Category

According to the categories, Google trends can able to narrow down your keywords, that one may give more accurate data on your keywords.

Keywords by Geography

Google Trends offer information about the keyword by Geographic location. This info can be used for examining what areas are best to outreach the content to specific regions. Keyword popularity information by location is valuable for building a link, create and promote the content and pay per click. For instance, if a topic or product is popular in particular location, so you can shrink your content promotion, to identifying regional magazines, clubs, and groups, which are related to the show you are publishing or marketing.

Geography Data may enhance

Geographic Info used to upgrade your content that is relevant to most people. Google ranks the pages according to who its most related for, so they incorporating geographic shade into your content, which can help it rank for the most people. Mostly, those people promote your content in blogs, social media, and podcasts.

Rising Queries

Able to gain insights into keyword phrases, which are rising, is still possible with the most useful feature on Google Trends. This data helps you to keep on your target with how customers are changing, which allows you to react to advanced opportunities.


Google Trends is an extremely useful tool. A little innovation yields essential search marketing insights. Take some time with Google trends, I’m sure you will discover insights, which will increase the content is created and promoted online. Google trends won’t provide real search numbers, but it works better, while used in combination of the keyword planner. It enables users to compare the level of interest among potential targets. By using Google trends, you can able to figure out the right strategies which help you to attain your desired digital marketing ambitions. Easy to know the hottest trends and content is the backbone of Search Engine Optimization. Through this Google Trends, you can monitor your and Check your competitors. It helps you to identify the regions of highly ranked keywords.


Top 5 Ranking Signals That Really Matters in 2018

Every local person has been tainting about SEO ranking factors for well over a successful decade at this point. This whole time, we have been working off of informed consent around at least 201 ranking factors that Google once alluded to. Prevalent today in 2018, there are a key number of growing complexities around SEO. The number that we are looking at can actually be very high.

The exact number of search engine optimization factors does not really make any difference. To succeed in SEO game, you do not have to worry about killing every ranking factor. They are all loaded separately. There are fewer signs to increase your position in search results that are really important.
Developing a search engine optimization strategy.  Every small ranking signal is complicated enough to run crazy ovens. Your digital marketing strategy is more successful. In 2018, you are the most important ranking factor for paying attention.


As per a reputed SEO company, moral quality content maintains its reign as King. The end goal of pretty much everything Google does precisely: provide its users with high-quality, relevant content that aligns with their immediate needs. When a visitor land on your site, they’re expecting to find fresh, engaging and useful content. Oh, and shrewd guess what?

Google naturally expects the same thing. No visible matter how Google’s key algorithm evolves naturally, content remains the primary vehicle for two of the most important SEO factors – user experience and keywords, or social relevance thereof. Content marketing comprises a crucial element of the user experience because it provides something of value that your visitors are looking for. Even now, this isn’t possible without a keyword strategy that helps your site get ranked higher and invite more visitors. And no, I’m not talking about keyword usage like the old SEO strategy that now seems to work in lovely music.

1.Watch Out for Mobile First Indexing as it Reaches for the Lead :

Google has been talking about its mobile-first indexes for about a year or two now.
We’ve all had plenty of warning at this point. As we pass the halfway the mark of 2018, we’re seeing it slowly rolled out and implemented. We’re even now some time away from a complete mobile-first implementation, for now. But that doesn’t mean that the hot ranking factors aren’t laser-focused on mobile optimization.

The free first index aside, mobile optimization and responsive design are essential to alive today’s mobile consumer. Which is typically everyone?

Your loyal customers naturally want social sites that load quickly. They typically want official websites are easy to use on their mobile devices. Mobile search is gradually, but steadily surpassing desktop. And the fact that Google is the search engine where the overwhelming number of mobile searches are initiated, makes sense that mobile optimization is quickly becoming a top-ranking factor.

2.Local Ranking Factors :

Small, community-based businesses depend strongly on district SEO to generate traffic and drive sales. Local search engine optimization is typically a more specialized and targeted way to powerfully build academic rankings in united front of a particular community. This involves a combination of factors that are unique to the community customer. For a classic example, one of the most significant local ranking factors is typically the Google My Business signal. Google offers a Google My Business (GMB) page as a proper place for local businesses to typically provide their contact information as well as offer a social platform for iconic images, reviews and more. Since GMB is directly intimately connected to Google, it’s purely logical that it plays a crucial role as a local SEO ranking factor. It’s significant to justly claim your GMB page and make sure that it’s filled out completely and accurately.

Commendation signals, which can go him in hand with your GMB page, are also vital to succeeding in local SEO. Simply put, citation signals represent validations about how accurately your business details have been verified. This typically includes review sites, social media and business directories where your specific information might be generously listed. Citation signals are essential to local SEO because they prove that you’re sincere. This isn’t such an issue for the key guys, but for smaller, locally based businesses, every bit of validation that you’re legitimate and trustworthy is crucial.

3.Specific elements of On Page SEO :

Each successful one of your social site’s web pages can be optimized to rank higher in search engine results.On-page SEO typically includes multiple ranking factors that tie directly into search queries. A few social elements of on-page SEO that you definitely shouldn’t ignore properly include:

– Title tags
– Header tags
– Alt image tags
– Keywords in URLs

Every one of your web pages and each piece of content that appears on them should be optimized with these elements to significantly elevate your search results and the quality of visitors that land on your page.

  • Panda, Panda, Panda : (Google has in common its own idea of a Panda)When creating content, it’s essential to carefully keep the key focus on specific intent when using any keyword. I’ll say this again. Specific intent.

It isn’t enough to just place high ranking keywords into content with the sincere hopes of naturally getting focused attention. They dearly need to serve a purpose and typically provide value. Long tail and leading voice optimized keywords that typically make searches more relevant is precisely an excellent example of this. This also doesn’t mean you want to write 10,000 words. You naturally need to write as much as you need to properly educate your modern reader. Or get to tell the truth your key point across.

  1. Were You Ready for SEO in 2018 and Beyond?

There’s a great deal more than just keyword ranking to SEO, and the key ranking factors that influence search results. While the comprehensive list of Google’s ranking factors might be under lock and key, a professionally built website, optimized for the top performing ranking factors is within your reach today. You don’t need to be an SEO genius to land on page one, you merely want the established digital marketing team on your side. Contact Direction, Inc. today to discover how our knowledge of the top ranking elements can improve your SEO strategy.

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