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How to Use Google Trends for SEO & Content Marketing – Complete Guide

Today’s World Google Trends is one of the best tools for SEO research. How better to understand your target audience’s interests and behavior? There is an option and a great tool to guide you, A Google Trends is obtainable. Once you start to use it, you will never stop it. Google trends provide you a brief look into the topics the world is searching for. With these passages, you will be able to extract hidden insights and you will be able to identify the right keyword which helps in optimizing your website. SEO, Search Engine Optimization, is the process of changing your website design and content, which helps to become visible in the search engine. If you have a website, online store or blog, SEO service can help you in business growth and meet the business objectives.

Google Trends & SEO Strategy:

Learnt Amount of Keyword Traffic

Google trends, an official Google tool that provides you a visual comparison traffic level, which it does not show you the exact amount of traffic, but it shows a relative amount of traffic. This is helpful when you start deriving the right strategy to optimize your website. It will also provide deep insights into how to use the keywords in an effective way to drive the traffic to your website.

How to get more accurate traffic data

If you like to unlock the traffic data, you just compare that keyword with the already ranking keyword and are familiar with the traffic levels. Though, Google Trends does not show you the required amount, as long as you know the amounts of traffic obtained by the already ranked keyword. With these comparisons, you can able to figure out the amount of traffic you can able to get from your keyword.

 

Gain Insights into Content Marketing

If you want to look at the keyword data, there are two options that stretched across over the long time period and short time period.

Long Period Trends

`You can set Google trend, which is used to show you the traffic trends stretching back five years. This is most beneficial for showing you the audience trends. Long period trends allow focussing on the keywords which can able to bring the right amount of traffic to your website.

Upward trending Long range trends

If a trend line is growing, this means to spend energy on creating content for this trend.

Downward Long Range Trends

If a trend is falling down, it may be a signal that there are some changes in the audience content consumption.

Plan future Content

You can make the decisions about future directions with the help of the long view, which also helps you to understand the right keyword that needs to be focused for future perspective. If a product trending is falling downward, then it may be time to shifting content resources to another product or at least changing the content model.

Short View Insights

Viewing the keyword trends in the short view, like 90 days or 30 days’ view can help you in getting valuable insights for maximizing the content marketing.  This will help you in figure out the trending keywords and by using them effectively in your content marketing strategy you can reach your desired SEO goals. You need to ensure that your SEO company is having a look at it.

Plan Publishing Schedule:

With the Plan publishing schedule, you can able to determine the right time to publish your content depends on the trends. If you have a site which focuses on how to do things or hoppy related things, then they publishing the contents on Sunday, Monday, or Wednesday and sending an email to the subscribers, are regarded as the best practices related to customer engagement activity. In case you have own restaurant, you know that it is important to give varieties at special prices, which is published on Thursday So that it is ready for traffic on Friday and Saturday.

Keywords by Category

According to the categories, Google trends can able to narrow down your keywords, that one may give more accurate data on your keywords.

Keywords by Geography

Google Trends offer information about the keyword by Geographic location. This info can be used for examining what areas are best to outreach the content to specific regions. Keyword popularity information by location is valuable for building a link, create and promote the content and pay per click. For instance, if a topic or product is popular in particular location, so you can shrink your content promotion, to identifying regional magazines, clubs, and groups, which are related to the show you are publishing or marketing.

Geography Data may enhance

Geographic Info used to upgrade your content that is relevant to most people. Google ranks the pages according to who its most related for, so they incorporating geographic shade into your content, which can help it rank for the most people. Mostly, those people promote your content in blogs, social media, and podcasts.

Rising Queries

Able to gain insights into keyword phrases, which are rising, is still possible with the most useful feature on Google Trends. This data helps you to keep on your target with how customers are changing, which allows you to react to advanced opportunities.

Conclusion:

Google Trends is an extremely useful tool. A little innovation yields essential search marketing insights. Take some time with Google trends, I’m sure you will discover insights, which will increase the content is created and promoted online. Google trends won’t provide real search numbers, but it works better, while used in combination of the keyword planner. It enables users to compare the level of interest among potential targets. By using Google trends, you can able to figure out the right strategies which help you to attain your desired digital marketing ambitions. Easy to know the hottest trends and content is the backbone of Search Engine Optimization. Through this Google Trends, you can monitor your and Check your competitors. It helps you to identify the regions of highly ranked keywords.

 

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