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10 Infallible Start-up Tips for Global Entrepreneurs

10 Infallible Start-up Tips for Global Entrepreneurs

Are you a college graduate with a diploma in one hand and a couple of job offer letters in the other? Leaning towards a good corporate job with a decent pay scale is always a good choice, but investing in start-ups has its own advantages.

Corporate gigs might pay you more than a start-up, but there are real career-defining benefits with start-ups. With 2019 accelerating business growth and opportunity, a recent study suggests that the Start-up funding landscape and the growth rates are healthy.

You need to learn how to build an out-of-the-box content marketing team and master other growth hacking strategies for your firm. It is no secret that the new age entrepreneurs are ready to settle for nothing less than a tidy profit at the end of the day. In case you are willing to invest in knowledge acquisition and crack the start-up success code, then this blog is for you.

  1. Invest in a Content Management Team

There’s no substitute to a well-run content team. Studies reveal that content marketing costs 62% less than investing in traditional marketing. Most interestingly, it produces almost 3 times as many leads. The secret behind a successfully built content management team is the way one chooses to implement accurate strategies.

This is how you do it:

  • Set clearly defined job roles and an assignment structure for your team.
  • Make sure the content strategy allows your brand to communicate with the world.
  • Hire an organized Content Editor with the ability to work under strict deadlines.
  • Rope in writers with the ability to deliver quality content.
  • Leverage the potential of video content by creating mobile-friendly adverts, creative teasers, and brand videos.

  1. Make your business accessible and visible to all

Hotmail leveraged its 20,000 subscribers with a “Get your free email at Hotmail” campaign. The strapline (linking back to the Hotmail site) was attached to every outgoing mail. As a result, the users who clicked on the link became instant Hotmail users, ensuring amazing growth and visibility of the company. Think of something as creative and amazing as the campaign I mentioned.

This is how you do it:

  • Invest in making your business website responsive and mobile-friendly.
  • Come up with campaigning strategies that can link external visitors directly to your website.
  • Rope in social media influencers to help your brand become the talk of the town.
  • Consider being consistent with daily business updates, new product descriptions, global news concerning your brand and the likes.

  1. Invest in Guest Posting for the coveted ROI

This is one of the best strategies you can embrace in order to help your start-up climb the ladders of success. It will help your website get quality traffic, build domain and search engine authority. Each of these elements is crucial for any start-up to take its operation to the next level of success.

This is how you do it:

  • Submit original content.
  • Refrain from overstuffing the blog by including affiliate links.
  • Come up with contents that can benefit the readers.
  • Use easily understandable words and phrases while composing the guest post.

  1. Settle for nothing other than signed contracts

Paperwork might seem boring but they are the most essential things to consider when it comes to maintaining a seamless start-up. Documented contracts and business agreements can save you from legal tussles and miscommunication with the stakeholders.

This is how you do it:

  • Confirm whether the business deals you would make are verified and genuine.
  • Ensure that the contract is the one you agreed to sign.
  • Read the contract document carefully and make sure all last minute changes made in the paper are clearly stated.

  1. Deliver products that provide value to your target audience

The process of product development is one of the most crucial aspects when it comes to scaling up the success of your start-up. Invest sufficient efforts in innovation and devote enough time in value-added activities that can bring additional benefits to your company and your customers.

This is how you do it:

  • Come up with the right product at the right time and cater to the right customer.
  • Organize qualitative surveys to accumulate knowledge about your customer’s needs, behavior, and environment.
  • Do not overlook the aspect of product testing and experimentation.

  1. Predict the future to spot upcoming trends

Did you know that as of June 2018, the most valuable start-up firm around the globe was Uber, which was valued at 68 billion U.S. dollars? The trend might shift and another start-up firm might acquire the top rank by the end of 2019. This is the reason why you should keep track of the latest trends and marketing strategies embraced by other successful firms.

This is how you do it:

  • Leverage the potential of Artificial Intelligence; 63% of people are already using it actively.
  • Keep track of the work-from-home trend as 3.9 million Americans including freelancers are already into it.
  • Utilize the potential of Big Data to monitor market trends, customer data, and inter-operational data.

  1. Explore offline opportunities for an improved turnover

Find people at global events, conferences and trade fairs. You cannot achieve everything via digital reach. At times, you have to get in touch with the real people in your niche. It goes without saying that face-to-face connection is any day a better choice than the ones meditated between the computer screens.

This is how you do it:

  • Always carry professional business cards to turn every personal encounter into a corporate relationship.
  • Consider following up your prospective customers by notifying them of the latest products and services.
  • Make confident eye contacts with your clients while briefing product descriptions and services.

  1. Develop an elevator pitch

There’s no substitute for a succinct and persuasive sales pitch. A good elevator pitch lasts no longer than 20-30 seconds. You got to spark interest in what your firm does. Even though the strategy might sound challenging, it is not impossible.

This is how you do it:

  • Communicate the Unique Selling Proposition that makes your firm stand out.
  • Cut out talking about the least important things associated with your organization.
  • Engage your potential client with a question and convince him/her to find an answer in your service.

  1. Learn from thoughtful criticism

Welcome, all opportunities that can improve the business. And thoughtful criticism is certainly a way. While you can always consider ignoring relentless criticism, paying heed to genuine feedback will allow your start-up to expand its base.

This is how you do it:

  • Listen to what is being said and learn from the criticism.
  • Leave a thank you note for your customers every time they point out a flaw.
  • Avoid getting defensive and do not start making excuses.

  1. Surround yourself with positive people

This may not be a technical strategy for a successful start-up, but this is as important as any other industry trick. Contending with people that put your business down will only add up to your dissatisfaction, anxiety, and lack of confidence. Surrounding yourself with positive people will help you to stay confident, focused and performance-driven. 

This is how you do it:

  • Connect with people and community in your niche.
  • Avoid entertaining intentional bad-mouthing from toxic competitors.
  • Trust your instinct when it comes to identifying harmful corporate advisors.

The Crux of the Matter

Now that you are already aware of the smart hacks that can ensure your start-up doesn’t fail, here’s a quick recap of the key takeaway points from the blog. Take a look.

  • Create a successful content management team and invest time in guest posting.
  • Develop impactful elevator pitches and make the most of offline opportunities.
  • Stay away from negative people and prioritize signed business contracts.
  • Predict and spot all upcoming market trends and make your firm visible to all.
  • Develop products that can add value to your target audience.

Here’s wishing you good fortune. Never stop hustling. You will either succeed or learn. There’s no in-between.


Author Bio: Patrick Austin is an experienced Product Marketing Strategist associated with a leading firm in Chicago, United States. Apart from being a dedicated marketer, Patrick is associated with the brand MyAssignmenthelp.com. He helps students with quality academic papers on marketing and discourages the use of cheap paraphrasing tools.

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